The McDonald's "Salad Society" was a very unique approach to launching a new line of Salads in Canada. We told people there was a new artisan salad restaurant opening in Toronto called the Salad Society and we're giving out free samples. The weather was great and as people sat down to enjoy their lunch they noticed something (at the bottom of the bowl) that was quite surprising.

Credits:

ECD: Josh Stein Creative Team: James Leake & Adam Notzl Producers: Julia Morris & Stef Fabich

Awards:

2016 Effie Award