For decades, the adidas trefoil logo has stood as a symbol for originality. It defined your style as much as your city defined you. So to bring our fans together, we created a collaborative Instagram project that mashed up these two defining attributes by turning our logo into their canvas. The winner received a loaded trip to Tokyo and tons of gear!

Over the course of the campaign we received submissions from from 48 cities and 22 countries. Sales doubled during the campaign.

Credits:

Agency: Tribal Worldwide

CD: Diego Bertagni AD: Dean Hamann CW: Jamie Spears TD: Jeff Vermeersch Account: Monica Bialobrzeski